Tricia Utley joins the CWE Women’s Business Center in NH as the Client Experience Coordinator. She has spent her career supporting women in her many roles from service providing, sales, luxury concierge, to leadership and education. With 20+ years in the beauty industry she has always pushed against societal definitions of what a woman is “supposed to be” and felt that the industry was missing more supportive skincare offerings with a focus on inclusivity, joy, and wellness. With that in mind she opened American Apothecary, LLC and successfully grew that business for 7 years. During that time, Tricia first connected with CWE as a client, and as such understands deeply the client experience. When Covid-19 required her to pivot she was excited to refocus her skills towards helping the community and other business owners heal and grow, and thrive.