February 16, 2024

I immediately felt the support from the CWE community! I then enrolled in the business planning course, and it took my dream of starting my own business and made it a reality. If you would like to be part of a supportive and inclusive community, join CWE!

Hajar Jafferji video

What Inspired Hajar's Business?

Hajar’s business, Souk & Wanderlust, was inspired by her Fulbright Scholarship to Morocco during her Ph.D. studies. The experience exposed her to artisans, highlighting the importance of preserving traditional artisanal practices listed as intangible cultural heritage by The United Nations, Educational, Scientific and Cultural Organization (UNESCO). Souk & Wanderlust aims to support artisans globally, partnering with brands creating ethically made artisanal products.

Business Highlights

The online boutique Souk & Wanderlust stands out for its commitment to ethical practices, sustainability, diversity, equality, inclusivity, and respect. The business partners with global brands, offering one-of-a-kind, handcrafted artisanal products such as handbags, jewelry, clothing, and home goods.

Hajar reflects that being a business owner has completely changed her life. She has been able to learn a lot and connected with amazing individuals from around the world.

Souk & Wanderlust logo

How has CWE helped her in her journey?

CWE has been an invaluable resource and support system for Hajar.. Starting with a vision and seeking to write a business plan, she discovered a CWE course that provided immediate support. Enrolling in the business planning course, CWE transformed her dream into a reality, offering outstanding and informative courses. The CWE community has been a source of continuous support, allowing Hajar to connect with fellow members and be part of an encouraging and empowering network.

"Owning my business has allowed me to reflect, understand, and appreciate all that it takes to run a small business."

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