March 01, 2024
CWE is ready to help. Sometimes things look overwhelming and it is good to have a safe place to go for help. I have also made wonderful friends and created a supportive community. I am not alone in this.
What inspired Adriana's business?
In 2005, Adriana had to leave her corporate job and family in Colombia to pursue a safer environment in Massachusetts. Even though she was educated and had professional working experience in her field, her first job in Massachusetts was at a gas station in downtown Framingham. It was very difficult, but what she needed to do to support her family.
Her inspiration for owning her own business began. She dreamed of using her skills for positive change. She wanted to create workplace environments where employees found purpose, fulfillment, and community. So, she built her business, Culture Redesigned.
Business Highlights
Before she started her business, Adriana got herself out of the gas station and back into Human Resources and obtained her MBA. She worked full time for 14 years and climbed the corporate ladder from Recruiter to Vice President of Human Resources. Using these talents and her experience, her business focuses on guiding CEOs and founders to create inclusive cultures where all employees can thrive. Using a combination of behavioral science that includes six sigma methodologies of behavioral science, Diversity, Equity, and Inclusion principles, and data analytics. Her programs generate measurable results in employee engagement, retention, and promotions across various industries.
Adriana's target audience is "people first" businesses with 20-500 employees. Her business serves multiple industries including robotics, manufacturing, engineering, banking, and nonprofit.
Owning a business has identified and developed new skills for Adriana that she previously did not realize she needed. Her passion is data, processes, and culture but she recognized and embraced that to run a business she had to learn every function including sales, networking, and public relations.
How has CWE helped her in her journey?
CWE's Power Forward accelerator enabled Adriana to craft a growth plan for her business, while also providing access to diversity supplier events and matchmaking opportunities. Through CWE, Adriana is pursuing WBEC certification and expanding her business's impact with the goal of doubling the number of client employees trained in 2024. Additionally, she is increasing her network of training consultants and hopes to hire her first employee.
Starting her business has given her the flexibility she didn’t have as a full-time employee. Her oldest son had to spend 10 hours a day at daycare, but now her youngest boys (4 and 2 years old) spend their afternoons with her. For Adriana, the entrepreneurial journey, and support from CWE, has offered her a way of balancing her life by generating income that works around her family schedule.
"I feel proud of the business and most importantly the positive effect we can have in different organizations. At a personal level, I love to be able to be present for my children after school while balancing my workload in the morning and after they go to bed."
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