March 15, 2026
CWE meets you where you are and turns your lived experience into a real business plan.
What inspired Jezmina’s business?
Jezmina was inspired to build a business rooted in her inherited Romani fortune-telling tradition, with the goal of expanding representation, education, and ethical community care. Drawing from her mixed Sinti Romani lineage, she saw an opportunity to preserve and share culturally grounded spiritual practices in ways that are respectful, accessible, and deeply informed. Rather than treating fortune telling as novelty or entertainment alone, she envisioned a practice that honors its historical role as a source of guidance, storytelling, and communal support.
Her inspiration was also shaped by a desire to challenge misrepresentation and exclusion of Romani people in spiritual and cultural spaces. By formalizing her work into a business, Jezmina created a platform that allows her heritage, creative voice, and professional expertise to coexist—offering clients not only spiritual insight, but meaningful cultural context and education.
Business Highlights
Since officially launching her business in 2023, Jezmina has achieved significant creative and professional milestones. Her work now spans tarot, palmistry, and tea-leaf readings for individuals and events, alongside workshops, keynote talks, books, podcasts, and digital storytelling. She has expanded her reach across New Hampshire, Salem, Massachusetts, New York City, and the global Romani diaspora, building a diverse and engaged audience.
Recent highlights include securing a second book deal, landing her first tarot deck deal with her publisher Weiser, and growing toward the launch of a second podcast, Immaterial World, with sponsorship conversations underway. These accomplishments reflect her ability to translate deep cultural knowledge into scalable, high-quality offerings that resonate across creative, spiritual, and institutional spaces.
How has CWE helped Jezmina in her journey?
CWE played a transformative role in helping Jezmina turn her creative and cultural expertise into a sustainable business. Through the 10-week Business Planning course, marketing workshops, and cohort collaboration, she gained the structure and strategy needed to formalize her work and grow with intention. CWE’s guidance helped her see her lived experience as something that could be organized, valued, and marketed ethically.
With CWE’s support, Jezmina secured a $2,000 tech grant, which she used to redesign her website using strategies learned in class—resulting in a 40% increase in bookings. That momentum led to expanded professional opportunities, a stronger client base, and increased confidence in pursuing partnerships and publishing deals aligned with her values.
How does she feel about owning her own business?
Owning her business makes Jezmina feel purposeful, grounded, and aligned with the work she is meant to do. It allows her to serve her community through culturally rooted spiritual guidance while strengthening positive and accurate representation of Romani people in spaces where they are often misunderstood or excluded. Each milestone reinforces her belief that ethical, values-driven work can also be financially and professionally viable.
She feels proud of the momentum she is building and energized by the possibilities ahead. Business ownership has given her the confidence to dream bigger, to create offerings with genuine social impact, and to envision a future defined by growth on her own terms.
How has building her own business changed Jezmina’s life?
Building her own business fundamentally reshaped how Jezmina sees herself and her potential. Before working with CWE, she felt intimidated by the idea of running an “official” business and believed that access to mentorship and resources was reserved for those with money or formal training. That belief shifted as she learned how to turn lived experience, cultural knowledge, and creative skill into tangible entrepreneurial assets.
With structure and guidance, her confidence grew. She now takes intentional, positive risks in her offerings—risks that are already yielding new clients, partnerships, and opportunities. She no longer feels like an outsider to entrepreneurship, but someone who is capable, prepared, and actively shaping her future.
What has creating a business of her own done for Jezmina?
Creating her own business has given Jezmina autonomy, stability, and the ability to work in ways that support her chronic illness and disability. Instead of forcing her life around traditional employment, she has built a sustainable livelihood that adapts to her needs while honoring her talents. This shift has also transformed how her family views her work; they now fully believe in her vision and see her business as a viable, long-term career.
Beyond her personal life, her business has strengthened her community by making culturally rooted spiritual education more accessible. Because her work is supported by clients who can pay full price, she is able to offer guidance, education, and care to those who need it most—continuing fortune telling’s historic role as ethical, community-centered support.
She wants you to know this about CWE
Jezmina wants people to know that CWE meets entrepreneurs exactly where they are and treats lived experience as an asset, not a barrier. Rather than imposing a one-size-fits-all model, CWE helps entrepreneurs translate possibility into a clear, actionable plan. Their approach demystifies business ownership and makes growth feel attainable.
For Jezmina, CWE provided not just education, but confidence, community, and belief. It showed her that sustainable success is possible without compromising values, culture, or creativity—and that the right support can change the trajectory of an entire life.
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