February 23, 2025

CWE has been instrumental in our growth, providing expert guidance through consultations and resources.

Thyme Sullivan and Denielle Finkelstein laughing

What inspired Thyme & Denielle's business?

They were inspired to start UNICORN after reconnecting and discovering a shared passion for purpose-driven work. Motivated by the gap of period products availability and a desire to empower the next generation of women, they left behind successful corporate careers to create a business focused on advancing health benefits and dignity. Thyme and Denielle's commitment to building a movement for product availability drives their mission to make period products as fundamental as toilet paper in every restroom.

Business Highlights

Thyme and Denielle founded UNICORN to revolutionize restroom product options. They partner with Fortune 500 companies like JPMorgan Chase, AmEx, Toyota, and Pepsi, driving availability and sustainability in workplaces. UNICORN has donated over 3 million period products to support education, disaster relief, and social services nationwide. Through partnerships with nonprofits like Free Period in Massachusetts, they have distributed millions of organic products to schools and youth organizations, addressing the lack of period product availability and fostering dignity. CWE has supported their growth with resources, guidance, and WBENC certification.

How CWE Has Helped Thyme & Denielle

CWE has been instrumental in Thyme and Denielle’s success, providing expert guidance, consultations, and support to secure their WBENC certification. CWE’s information sessions prepared them for the WBENC conference, enabling meaningful networking opportunities. Through CWE’s network, they’ve gained invaluable connections that have supported UNICORN’s rapid expansion as a supplier to Fortune 500 companies and government agencies. CWE’s resources and unwavering support have empowered them to advance their mission of improving restroom access and promoting public health.

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How do they feel about owning their own business?

Thyme and Denielle feel empowered and fulfilled. They use their business to drive meaningful change, break barriers, and create a legacy of fairness for women's period needs. 

How has the journey of building their own business changed Thyme & Denielle's life

The journey has been transformative for them, teaching them resilience, igniting their passion for health justice, and empowering them to break stigmas. It has given them purpose, strengthened their leadership, and allowed them to create a business that drives change while positively impacting their lives and communities.

What creating a business of their own has done for Thyme & Denielle

Creating their own business has allowed Thyme and Denielle to take actionable steps toward addressing the need for period product availability and fostering health product needs. It has also provided them a platform to challenge stigmas and inspire others to prioritize social impact in their work.

They want you to know this about CWE

Thyme and Denielle want you to know that CWE is more than a resource—it’s a partner and community. CWE’s unwavering support, guidance, and commitment empower women entrepreneurs, providing the tools and connections needed to grow their businesses and create meaningful, lasting impacts.

Learn More About Thyme & Denielle
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