What inspired Susan’s business?

Susan was inspired to start Kindermotion & Dance of New England after years of working in early childhood education and witnessing how strongly children respond to learning through movement. She saw that many schools and childcare programs wanted to offer quality physical education but lacked the funding, expertise, and resources to do so effectively. At the same time, as a single mother—raising a child with special needs—she experienced firsthand how difficult it was for families to access affordable enrichment programs without overwhelming schedules and logistics.

Professionally, Susan was traveling extensively for a large curriculum company, spending time supporting schools across the country while feeling increasingly disconnected from her own children. That imbalance, combined with her deep knowledge of curriculum development, led her to realize she could solve the very problem she was living. Kindermotion was created to make high-quality, movement-based learning accessible where children already are—at school—while supporting both families and educational programs.

Business Highlights

Since launching in January 2022, Kindermotion & Dance of New England has grown into a trusted provider of curriculum-based movement enrichment, offering dance, tumbling, sports, and yoga to schools, childcare programs, and community centers. The business stands out by delivering age-appropriate, developmentally informed instruction directly during the school day, eliminating barriers that often prevent children from participating in enrichment activities.

Another highlight is Susan’s ability to build a business that not only generates revenue but also creates employment opportunities for others. What began as an idea rooted in lived experience has evolved into a sustainable operation that helps children build confidence, coordination, and lifelong learning skills through movement.

How has CWE helped Susan in her journey?

CWE has played a vital role in helping Susan grow from an educator into a confident business owner. Through classes on networking, human resources, and branding, she gained practical knowledge in areas that were entirely new to her. Access to facilitators and the ability to ask follow-up questions helped her apply what she learned directly to her business.

Participating in CWE’s Power Forward program was especially impactful, allowing Susan to step back and evaluate her business holistically. The program helped her identify concrete strategies to increase profitability while also connecting her with a cohort of women entrepreneurs who openly shared challenges and solutions. That support has endured—members of her cohort still meet weekly for co-working and continued accountability.

How does she feel about owning her own business?

Susan takes great pride in owning her own business and finds the challenge deeply rewarding. She acknowledges that entrepreneurship is not for the faint of heart, but she thrives on the daily problem-solving and growth it requires. Building something from an idea into a functioning company has given her a strong sense of accomplishment.

Beyond personal satisfaction, Susan values being able to earn revenue and create jobs through work that aligns with her values. The responsibility and challenge of ownership motivate her and reaffirm that taking the leap into entrepreneurship was the right decision.

How has building her own business changed Susan’s life?

Building her own business has expanded Susan’s confidence and skill set in ways she never anticipated. She has grown more comfortable networking, collaborating with other business owners, and navigating spaces where she once felt uncertain. These experiences have reshaped how she sees herself professionally.

Entrepreneurship has also allowed her to leave behind a corporate environment where rigid expectations made it difficult to balance leadership and family life. Owning a business has given Susan the ability to define success on her own terms and build a career that reflects her priorities.

What has creating a business of her own done for Susan?

Creating her own business has given Susan control—over her time, her decisions, and her future. After years of working under intense pressure to keep personal life from ever affecting her job, entrepreneurship has allowed her to build flexibility into her work in a way that better supports her family.

That autonomy has been transformative, particularly as a parent who has navigated major life transitions with little institutional support in past roles. Owning a business has empowered Susan to create a work life that serves her, rather than the other way around.

She wants you to know this about CWE

Susan wants people to know that CWE is about far more than classes or business knowledge—it’s about community. She describes CWE as a place where entrepreneurs feel understood, supported, and encouraged by people who truly “get it.”

The sense of belonging and ongoing connection has been just as meaningful as the education itself. For Susan, CWE’s strength lies in how its community continues to show up for one another in lasting and impactful ways.

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