February 22, 2026
CWE is a critical support and buoy for mission-driven business owners like me.
What inspired Meagan’s business?
After spending two decades leading mission-driven organizations focused on social issues like homelessness and healthcare access, Meagan recognized a new problem she could solve: the environmental impact of single-use gift wrap. She saw an opportunity to create a solution that was both practical and sustainable. Her goal was to design a product that reduced waste while delighting customers with something beautiful and reusable. That combination of purpose and creativity sparked the launch of Shiki Wrap.
Business Highlights
Shiki Wrap has quickly gained traction in the zero-waste movement. The company’s reusable wraps and bags are designed to save time, reduce waste, and serve multiple uses—from gift wrapping to fashion accessories. Highlights include launching on Nordstrom.com, winning a pitch competition in California, and scaling a brand that is both customer-obsessed and environmentally conscious. Meagan is focused on elevating the brand and collaborating with designers and influencers to expand its reach, positioning Shiki Wrap as a leader in sustainable gifting.
How has CWE helped Meagan in her journey?
CWE has provided mentorship, resources, and guidance at crucial moments in Shiki Wrap’s early growth. Mentors from CWE helped Meagan articulate her value proposition and gain the confidence needed to refine her business model. Access to a supportive network of experienced business leaders in Vermont allowed Meagan to navigate fundraising, marketing, and scaling challenges, giving her the tools and encouragement to keep building her sustainable business.
How does she feel about owning her own business?
Owning Shiki Wrap is both exhilarating and challenging for Meagan. She describes entrepreneurship as stressful but ultimately rewarding, especially because it allows her to connect with customers who share her values. The ups and downs of running a mission-driven startup have taught her resilience and patience, and she values the opportunity to make a tangible impact on the environment while delighting customers with a product they love.
How has building her own business changed Meagan’s life?
Building Shiki Wrap has reshaped Meagan’s personal and professional life. It has strengthened her ability to manage uncertainty, think strategically, and make high-stakes decisions, skills she has also applied to parenting her teen. Meagan has learned to balance risk with long-term planning, and she credits entrepreneurship with deepening her understanding of time, money, and the importance of building a supportive team. The experience has also allowed her to model creativity, persistence, and purpose-driven work for her family.
What creating a business of her own has done for Meagan
Launching Shiki Wrap has given Meagan a sense of purpose and independence. She is able to merge her passion for sustainability with practical business solutions, saving time and reducing waste for customers while creating a circular, eco-conscious product. Beyond financial goals, Shiki Wrap allows her to generate social and environmental impact, build meaningful relationships with her customers, and contribute to a greener, more responsible way of gifting.
She wants you to know this about CWE
Entrepreneurship can be isolating and challenging, especially in rural areas like Vermont. CWE provides crucial support, mentorship, and access to networks and resources, helping navigate the hurdles of building a mission-driven startup and giving the confidence needed to grow a business sustainably. It has been a critical partner throughout the entrepreneurial journey.
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