March 09, 2025

CWE is more than just a resource for entrepreneurs—it’s a catalyst for transformation. They provide not only practical tools and guidance but also the confidence and inspiration to succeed.

Dawn Apajee video short

What inspired Dawn’s business?

Dawn was inspired to start City Personnel by her passion for connecting talent with opportunity. After working for other staffing agencies, she saw the need for a more personalized and compassionate approach to staffing. Driven by her desire to help job seekers find meaningful work and assist businesses in overcoming hiring challenges, she opened City Personnel in 2006. Her vision was to create a trusted agency prioritizing fostering strong connections within the Rhode Island community.

Business Highlights

Dawn founded City Personnel in 2006 to provide personalized staffing solutions in Rhode Island. Over nearly two decades, the agency has become award-winning and highly trusted, serving businesses across administrative, legal, medical, and customer service industries. City Personnel is certified as an MBE and WBE. With CWE’s guidance, Dawn refined her business strategy, leading to significant growth in clients and partnerships. City Personnel continues to positively impact job seekers and businesses within the Rhode Island community.

How CWE Has Helped Dawn

CWE transformed Dawn’s journey by providing workshops, consultations, and mentorship that refined her vision for City Personnel. Their personalized support gave Dawn the tools and confidence to grow her business into a trusted, award-winning staffing agency. CWE’s focus on empowering entrepreneurs through resources and guidance helped Dawn create meaningful connections within the community. This support has been instrumental in her nearly two decades of success.

City Personnel logo

How Does She Feel About Owning Her Own Business?

Dawn feels proud and fulfilled, knowing City Personnel helps job seekers and businesses while reflecting her values of community involvement.

How has the journey of building her own business changed Dawn's life

Building City Personnel has transformed her life, teaching her resilience, adaptability, and leadership. It encouraged her to create lasting relationships, inspire her family, and contribute meaningfully to her community while growing a successful, values-driven business.

What creating a business of her own has done for Dawn

Creating her own business has empowered Dawn to turn her passion into purpose. It provided her with independence, a platform to support her community, and the opportunity to inspire through meaningful work.

She wants you to know this about CWE

Dawn wants you to know that CWE is a transformative resource for entrepreneurs. They provide tools, guidance, and confidence to help small business owners succeed. CWE empowers dreams, strengthens communities, and creates lasting impacts through mentorship and support tailored to each entrepreneur’s journey.

Learn More About Dawn
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