February 23, 2024
CWE was a lifeline in many ways. They provided informative courses during a global pandemic, gave me the tools I needed, and connected me with other entrepreneurs.
What inspired Anna's business?
Anna's business, Cape Ann Sea Salt Co., was inspired by her fascination with sea salt, ignited by a bottle she purchased in Paris years ago. This sparked a deep dive into sea salt production, culminating in the realization of her dream amidst the COVID-19 pandemic. She was driven by a passion for producing high-quality sea salt sustainably and ethically, leveraging her family's support and the resources provided by CWE.
Business Highlights
In 2020, amidst the challenges of a global pandemic, Anna seized the opportunity to turn her passion for sea salt into a full-fledged business venture. Armed with her knowledge and a deep-rooted commitment to sustainability, Anna founded Cape Ann Sea Salt Co. in Rockport, Massachusetts. The company's production facilities are strategically located just 900 feet from the ocean, where solar evaporation greenhouses harness the natural elements of sun and sea breeze to produce premium sea salt.
Anna's journey from concept to reality was not a solitary one. She credits her family, particularly her supportive husband and children, for their unwavering encouragement and assistance in bringing her vision to life. From braving the cold waters of the Atlantic to collect seawater to lending a hand in marketing and production, Anna's family played an integral role in the success of Cape Ann Sea Salt Co.
Additionally, Anna found invaluable support and guidance from organizations like the Center for Women & Enterprise (CWE). Through CWE's comprehensive resources and informative courses, Anna gained essential knowledge and skills necessary to navigate the complexities of starting and running a business, especially in the challenging landscape of the pandemic. CWE's supportive community provided Anna with a network of like-minded entrepreneurs and mentors, further bolstering her confidence and resilience.
How has CWE helped her in her journey?
CWE has been pivotal in Anna's entrepreneurial journey, offering crucial resources and support. Through informative virtual courses, she gained essential business knowledge, from accounting to marketing. CWE's community provided encouragement and valuable connections, fostering her confidence and sense of belonging. Additionally, CWE introduced Anna to impactful programs like Santander's Cultivate Small Business and Sam Adams Brewing the American Dream, opening doors to growth and collaboration. Overall, CWE's comprehensive support and networking opportunities have empowered Anna to overcome challenges and build a successful business.
"I feel more confident about myself in all areas - knowing I can handle anything that comes my way. I’m excited to keep learning new things and continue to grow the business and grow as a person as well. For me, the impact of owning my own business is that I have more confidence about my economic future and my ability to build and create my own future."
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