March 16, 2025
The Center for Women & Enterprise is like your ultimate business bestie. They support you through the ups and downs of entrepreneurship, providing resources, consulting, connections, workshops, programs, and networking opportunities to help you succeed.
What inspired Victoria’s business?
Victoria founded Lilac and Aspen to empower creatives and entrepreneurs to share their stories authentically. Initially a side business for graphic design and content creation, she officially launched in 2023 with a vision to help others show up boldly in the digital space. CWE’s "Plan Your Business" course helped her refine her strategy, leading her to pivot into consulting and course creation. Her business now provides accessible storytelling and branding solutions that amplify varied voices and foster meaningful connections.
Business Highlights
Victoria launched Lilac and Aspen to help entrepreneurs share their stories authentically. Through her Content and Curls™ offerings, she provides consulting, branding, and content creation support, empowering business owners to connect with their audiences. She has spoken at the World Affairs Council, given a TEDx talk, and collaborated with female-led businesses. Her work has reached national and international audiences, helping clients gain clarity, confidence, and visibility in their digital presence.
How CWE Has Helped Victoria
CWE has been instrumental in her entrepreneurial journey, providing her with the guidance and resources to pivot her business into a sustainable model focused on consulting and course creation. Through the Plan Your Business course, she gained strategic direction and confidence. CWE offered invaluable support, helping her expand her reach and feel celebrated.
How Does She Feel About Owning Her Own Business?
Owning her own business empowers and fulfills Victoria. It allows her to align her work with her values and inspire others. Owning a business also means she can spend more cherished time with her family, which is invaluable to Victoria as they are one of her greatest support systems.
How has the journey of building her own business changed Victoria’s life
Building her business has transformed her life by helping her embrace her authentic self, step into leadership, and create a life filled with purpose. It has opened doors to speaking engagements, global collaborations, and personal growth.
What creating a business of her own has done for Victoria
Creating her own business has given her the confidence to show up, inspire others, and make a meaningful impact. It has allowed her to support entrepreneurs, expand her reach, and build a purpose-driven career that aligns with her passions and values.
She wants you to know this about CWE
Victoria wants people to know that CWE provides invaluable resources, mentorship, and networking opportunities. Their support has been instrumental in building her business, and they offer accessible programs that empower entrepreneurs—especially women—to succeed.
Learn More About Victoria
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