March 22, 2026
Taking advantage of CWE’s learning opportunities and supportive network gave me the structure and momentum to grow.
What inspired Reihaneh’s business?
Reihaneh was inspired to start Viridi Edge by the growing realization that energy—once largely invisible and taken for granted—has become one of the defining challenges of our time. Climate change, rising energy demand, increasing costs, and rapid technological advancements have fundamentally reshaped how energy systems operate and how deeply they affect economies, communities, and daily life.
She recognized that enabling smarter energy decisions requires more than isolated expertise—it demands a system-level understanding of how policy, regulation, markets, and technology intersect. Viridi Edge was founded to bring that holistic perspective to organizations navigating an increasingly complex energy landscape, while fostering a flexible, collaborative, and forward-moving organization capable of responding to urgent global needs.
Business Highlights
A defining highlight of Viridi Edge is its ability to bridge deep industry knowledge with strategic planning to help clients lead in the energy transition. The business supports organizations as they navigate regulatory shifts, evaluate energy needs, scale renewable initiatives, and explore emerging green technologies—all while maintaining a focus on resilience, cost effectiveness, and sustainability.
Viridi Edge has also distinguished itself through its scalable and adaptable approach, positioning itself as a trusted partner for businesses seeking both clarity and execution support. By combining market insight with practical strategy, the firm helps clients unlock new value in clean energy while building solutions designed to last.
How has CWE helped Reihaneh in her journey?
CWE played a critical role in shaping the early foundation of Reihaneh’s business. The application process itself instilled discipline and structure at a pivotal stage, helping her think strategically about how Viridi Edge would operate and grow.
Beyond that, CWE’s educational offerings and access to a supportive network accelerated her progress. The opportunity to learn from others and engage with a community that understands the realities of entrepreneurship provided both momentum and reassurance as she moved forward.
How does she feel about owning her own business?
Owning her own business brings Reihaneh a deep sense of responsibility and accountability—not only for herself, but for her clients, collaborators, and consultants who rely on the success of the work. She is keenly aware that leadership carries weight, and she approaches it with intention and care.
At the same time, business ownership has given her a level of autonomy she had not experienced in previous roles. That independence allows her to make thoughtful decisions aligned with her values while shaping an organization that reflects how she believes work should be done.
How has building her own business changed Reihaneh’s life?
Rather than dramatically altering her life, building Viridi Edge has given Reihaneh the flexibility to integrate her personal and professional responsibilities more intentionally. While she often works longer hours than before, she has greater control over how and when that work happens.
This flexibility has allowed her to remain present for important moments in her son’s life, demonstrating that meaningful professional ambition and family commitments do not have to exist in opposition to one another.
What has creating a business of her own done for Reihaneh?
Creating her own business has given Reihaneh the opportunity to bring a more human-centered vision of work to life. She believes there is a better way to do business—one that recognizes individual needs, passions, capabilities, and aspirations rather than forcing people into rigid structures.
Through Viridi Edge, she is able to model that belief in practice, building an organization that values people as much as performance and aligns purpose with impact.
She wants you to know this about CWE
Reihaneh wants others to know that while starting a business can feel overwhelming and uncertain, it does not have to be a solitary journey. CWE exists to remind women entrepreneurs that they are not alone in navigating those early and often intimidating steps.
She encourages aspiring founders to take full advantage of networks like CWE that understand the unique challenges women face in business and are genuinely committed to offering support, encouragement, and tools for long-term success.
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