February 23, 2025
My journey as an entrepreneur was significantly enriched by discovering the Center for Women & Enterprise, whose resources and mentorship have been invaluable in refining my strategy and navigating the complexities of business growth.

What inspired Gabrielena's business?
Gabrielena was inspired to start MAPA Healthcare by her passion for improving healthcare systems and creating better experiences for patients and providers. Watching her father, a dedicated physician, and his commitment to patient care deeply influenced her. She recognized the potential of value-based care as a sustainable alternative to the traditional fee-for-service model and saw an opportunity to help organizations implement this approach effectively. Her drive to address challenges like staff attrition, patient dissatisfaction, and project delays fueled her mission to create meaningful and sustainable improvements in the healthcare industry.
Business highlights
MAPA Healthcare specializes in strategic project management, operational consulting, and implementation support to help healthcare organizations enhance efficiency and patient care. The company addresses critical challenges such as staff attrition, operational inefficiencies, and patient dissatisfaction by offering tailored solutions that align workflows with organizational goals. With a focus on value-based care models, MAPA Healthcare creates sustainable systems that improve outcomes for patients while reducing costs. The business is distinguished by its deep understanding of the healthcare sector, expertise in navigating complex organizational dynamics, and commitment to personalized service.
How CWE has supported Gabrielena's journey
Gabrielena credits the Center for Women & Enterprise (CWE) as a pivotal part of her entrepreneurial success. Through seminars, in-person conferences, and one-on-one consultations, CWE provided her with practical tools and insights that directly supported the growth of her business. The networking opportunities she accessed through CWE connected her with like-minded entrepreneurs and professionals who continue to inspire and challenge her. This support has strengthened MAPA Healthcare’s ability to address critical challenges, improve patient care, and enhance operational efficiency.
How does she feel about owning her own business?
Empowered. Resourceful. Energized. Creative.

How the journey of building her own business changed Gabrielena's life
She's uncovered a part of herself she never knew existed—her creative side. She's also deepened her connection to her core values and gained clarity on the life she truly wants to build. This aligns her actions and choices with a vision that she feels is authentic and fulfilling.
What creating a business of her own has done for Gabrielena
The impact of owning her business has been profound. It has allowed her to build meaningful connections with incredible individuals who inspire and challenge her. Beyond that, her work has become a bridge for others, fostering connections that have created a ripple effect of collaboration, growth, and shared success. For her family, it’s been a source of pride and purpose, showing the power of pursuing a vision and building something that contributes positively to the community.
She wants you to know this about CWE
One thing Gabrielena wants people to know about CWE is that you don’t have to navigate the challenges of entrepreneurship alone. She credits CWE with providing invaluable support, resources, and guidance that not only help achieve greater success but also make the journey more rewarding and enjoyable.
"CWE's community and expertise can be the difference between feeling isolated and truly thriving as a business owner."
Learn More About Gabrielena Alcala
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