February 22, 2026
CWE has been nothing short of transformational in my journey. My first business summit lit a fire in me—I left inspired, seen, and supported by a sisterhood of women founders. CWE has elevated my voice, expanded my vision, and given me the tools to truly thrive.
What inspired Ellana's business?
Ellana started Safo Hair out of a deeply personal experience as both a physician and a woman navigating thyroid and fertility challenges. She saw firsthand how hormonal changes affect hair—and how few products truly served women going through those same shifts. Feeling unseen, she wanted to change that.
Business Highlight
Safo Hair brings healing to women’s wellness and haircare journeys, offering clean, herbal-infused products that celebrate hormonal transitions while restoring confidence and visibility.
How has CWE helped Ellana in her journey?
CWE has supported Ellana by creating access to resources and opportunities that helped her move from passion to preparedness. Through mentorship, workshops, and coaching, she gained practical tools to strengthen her business foundation, improve retail readiness, and approach growth with greater clarity and confidence. CWE also connected her to broader networks, including certification pathways and national conferences, allowing her to expand her reach and visibility. Along the way, these experiences helped Ellana build lasting relationships, sharpen her professional voice, and share the Safo story and her own purpose-driven mission more effectively.
How has the journey of building her own business changed Ellana's life?
Owning her own business has absolutely transformed every part of Ellana's life. It’s challenged her to step far beyond her comfort zone, trust her own voice, and lead with vision and resilience. As a physician, she was trained to heal others, but building Safo Hair has taught her how to heal parts of herself.
It’s given her a deeper purpose that extends beyond the clinic and shown her what’s possible when passion meets persistence. She's gained confidence, an incredible community, and real clarity. This journey has strengthened her belief in the power of women to innovate and lead. Safo isn’t just a business; it’s the most authentic expression of who she is.
What has creating a business of her own done for Ellana?
Creating her own business has made her feel truly alive—with profound purpose, power, and a deep sense of responsibility. It’s not just about selling products; it’s about building a legacy, healing generational gaps, and becoming the solution she once desperately. She gets to lead with intention, turn her vision into real impact, and serve a community that has long deserved to be seen.
There are hard days, of course, but the joy is unmatched in knowing she's creating something rooted in love, science, and cultural truth. Safo has given her the sacred freedom to build on her own terms—and that freedom feels both unstoppable and deeply empowering.
She wants you to know this about CWE
One thing she wants everyone to know about CWE is that they don’t just talk the talk—they truly deliver. CWE is that rare organization that meets you exactly where you are, listens with real intention, and provides resources that genuinely move your business forward.
Whether you're just starting out or ready to scale, they offer actionable tools, expert mentorship, and a supportive community that lifts you up and pushes you higher. She tells every entrepreneur she meets: if you want real, meaningful support, go to CWE. They are thoughtful, strategic, and deeply committed to your growth. It’s not hype—it’s truly transformational. Absolutely amazing.
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