March 09, 2025
I engaged with CWE through classes in business planning and digital marketing…The classes provided valuable strategies that helped me refine my business approach, strengthen my business model, and improve my online presence.
What inspired Crystal’s business?
Crystal was inspired to start Boxed in Black after recognizing the lack of year-round support for Black- and Brown-owned businesses. She wanted to amplify the visibility of these creative and talented entrepreneurs, ensuring their brands received the recognition they deserved beyond cultural celebrations. Crystal aimed to create a platform for intentional, socially conscious gifting that empowers communities and makes a meaningful difference. Boxed in Black combines her passion for culture, quality, and purpose with a mission to support businesses.
Business Highlights
Crystal launched Boxed in Black to support Black- and Brown-owned businesses through curated, socially conscious gift boxes. With CWE’s guidance, Crystal refined her business strategies, improved her digital marketing, and expanded her product offerings. These efforts resulted in a 40% increase in overall sales and a 223% rise in the average corporate order value. Boxed in Black now offers customizable gift options and single-item purchases, catering to corporate and individual clients. Crystal’s mission continues to empower brands and leave a lasting impact on her community.
How CWE Has Helped Crystal
CWE has been instrumental in Crystal’s entrepreneurial growth, providing classes in business planning and digital marketing that refined her strategies and strengthened Boxed in Black’s business model. CWE’s support helped Crystal expand her website offerings, improve her online presence, and achieve significant sales growth, including a 40% increase in overall sales. Their guidance empowered Crystal to amplify her impact by uplifting Black- and Brown-owned businesses, creating a socially conscious gifting platform with a meaningful community focus.
How Does She Feel About Owning Her Own Business?
Crystal feels empowered and fulfilled, knowing that her business makes a meaningful difference and aligns with her passions and values.
How has the journey of building her own business changed Crystal’s life
Building Boxed in Black has transformed her life, giving her purpose, resilience, and personal growth. The journey has deepened her understanding of her values, strengthened her adaptability, and empowered her to create a business rooted in meaningful impact and aligned with her passion for supporting communities.
What creating a business of her own has done for Crystal
Creating Boxed in Black has empowered Crystal to turn her vision into reality. It has enabled her to support businesses while inspiring her community through impactful, socially conscious gifting.
She wants you to know this about CWE
Crystal wants you to know that CWE is a powerful advocate for women entrepreneurs. They provide support and resources and elevate businesses by connecting them with invaluable opportunities and networks, empowering women to succeed and create meaningful impact in their communities.
Learn More About Crystal
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