March 30, 2025
CWE offers incredible resources—courses, workshops, and webinars on everything from marketing to bookkeeping—on a pay-what-you-can scale, making it attainable for everyone.
What inspired Catrina’s business?
Catrina’s business, Catrina & Create, was inspired by her lifelong love of creativity and her realization that her multi-passionate nature, later understood as ADHD, could fuel something impactful. She wanted to build a brand that embraced versatility, allowing her to offer creative services, products, and inspiration to entrepreneurial women. Recognizing the need for a space that encouraged self-expression and business growth, she created a platform empowering women to harness their creativity and confidently pursue their goals.
Business Highlights
Catrina founded Catrina & Create to empower entrepreneurial women through design, photography, and creative services. Her business stands out for its open-ended approach, allowing women to embrace creativity without being confined to a niche. She has supported local businesses, contributed to community projects in Central Massachusetts, and co-hosted the Girls Just Wanna podcast, amplifying the voices of women entrepreneurs. Through her work, she helps women launch and grow their businesses while fostering self-expression and confidence in their creative journeys.
How CWE Has Helped Catrina
CWE has been an essential resource in Catrina’s entrepreneurial journey. Through her work with Vision Advertising, she collaborated with CWE to provide educational resources to the community, inspiring her to do the same through Catrina & Create. CWE’s courses gave her valuable tools to grow her business and better serve her clients. The organization’s commitment to empowering entrepreneurs has deeply resonated with her, reinforcing the importance of community support and learning opportunities for women in business.
How Does She Feel About Owning Her Own Business?
Owning her own business feels natural and necessary for Catrina. It allows her to channel her creativity, help others, and build something that reflects her passions and individuality.
How has the journey of building her own business changed Catrina’s life
Building her own business has transformed Catrina’s life by allowing her to provide for her family while growing personally and professionally. It has taught her resilience, adaptability, and the value of pursuing her passions, shaping how she approaches opportunities, relationships, and creativity in business and life.
What creating a business of her own has done for Catrina
Creating her own business has allowed her to channel her creativity into meaningful work, support her family, and inspire other entrepreneurial women. It has given her the freedom to shape her career, build a brand that aligns with her values, and make a lasting impact on her community.
She wants you to know this about CWE
Catrina wants others to know that CWE is an essential resource for entrepreneurs at any stage. With courses, workshops, and mentorship, CWE provides practical tools and guidance to help individuals determine their path. It’s a supportive community that empowers women to explore, grow, and succeed in business.
Learn More About Catrina
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