Sandy Lish, Principal and Co-Founder, The Castle Group
Sandy Lish is principal and co-founder of The Castle Group, a 24-year-old women-owned PR, marketing, crisis and event management firm based in Boston, with offices in Atlanta and Maui, and affiliates worldwide. Since founding Castle in 1996, Sandy and her business partner, Wendy Spivak, have led the firm to become one of Boston’s most successful and respected agencies. Castle is annually named to the Boston Business Journal’s top PR and events lists, and has won numerous local, national and international awards. Sandy is personally involved in women’s leadership initiatives and has been named to the Women’s Business Enterprise Hall of Fame and is a Greater Boston Chamber of Commerce Pinnacle award winner, among other honors.
Sandy leads the firm’s PR and social media division, and is a nationally recognized expert on crisis communications. She also oversees Castle’s business development and civic/community engagement, as well as the firm’s supplier diversity and global alliance strategies. Sandy is respected for her authentic, strategic and resourceful approach to business, and embodies Castle’s “why” statement: “to nurture deep relationships to achieve professional and personal success for our clients, colleagues, company and community.”
Sandy serves on numerous boards; most recently she was appointed by Governor Charlie Baker to the Mass. Bay Community College Board of Trustees. For more than 15 years, Sandy served on the boards of New England March of Dimes Chapter and Center for Women and Enterprise (CWE), and she recently joined CWE’s Emeritus Board. Sandy is a longstanding WGBH Corporate Council member, the sole small business CEO on the Boston College Chief Executives Club Board of Governors, and also serves on the Greater Boston Chamber of Commerce Board of Directors and Executive Committee. She was a founding board member of the Alliance for Business Leadership. Sandy has also served on the executive committee of the Public Relations Global Network, an exclusive worldwide alliance of best-in-class, privately held PR firms; Castle is the network’s New England affiliate.
Prior to founding Castle, Sandy held in-house marketing positions at KPMG, Lesley University and the Massachusetts Bar Association, and was an executive at IQ & J, a premier Boston agency.
Sandy earned her bachelor’s degree in journalism from the University of Massachusetts Amherst. She lives in Walpole, Massachusetts, with her husband, two teenagers and two Wheaten Terrier mixes.