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Harness the Potential of Mobile Applications for Location-Based Marketing |
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These days, so many people use their smart phone for updating social networks on where they are and what they’re doing. How can you, as a business owner, take advantage of this popular technological trend? Location-Based Marketing (LBM) is the term for marketing your business using mobile location apps such as Foursquare, SVNGR, Google Latitude and Gowalla. In this workshop, we will review the major LBM mobile applications, and how businesses are harnessing the power of users who can share you via their social networks. This workshop will be of particular interest to businesses of all types with brick-and-mortar locations. During this two-hour workshop, participants will learn:
• What is location-based marketing (LBM)
• How to use location-based mobile applications to expand your business
• When and why to invest the time in location-based marketing
• A review of the most utilized location-based services and mobile applications
Community Conference Room Thursday, May 17 6:00pm-8:00pm
Cambridge City Hall Annex
344 Broadway
Cambridge, MA 02139
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