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BYB: The Art of Pricing for Profitability |
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Often business owners price their products by marking up their cost. Although this is an important consideration it doesn’t have any bearing on customer’s perceived value and what they are willing to pay.
The same product can be priced in different ways to be attractive to different market segments.
Learning how to understanding your customer’s perceived value and pricing appropriately is crucial to profitable success.
• Pricing strategies
• Using mixed pricing strategies to reach various prospective customers’ value points
• Matching pricing with fluctuating demand
• Maximizing profits with various pricing strategies and tactics
Fee: $35/class (2 hours). Registration is required. Partial scholarships may be available to those who qualify
Worcester Wednesday, April 25 6:00pm – 8:00pm
Register Online for this Course
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