News & Events

Lexus Fernandez, Soulita, Woonsocket, RI: 2022 Rising Star Nominee

Lexus Fernandez“I would not be an entrepreneur without CWE and other organizations in RI that offer free workshops and programs. My life changed completely in 2018 when I had a ruptured brain aneurysm at 20 years old. I lost my job, my college education, my native language, and my hair. I started making natural products for my own solution. Once I made the decision that I wanted to create a business with my products, I knew I needed to educate myself. I started my business with no network, business education or capital. I signed up for just about every free workshop and program with scholarships including the PVD Self-Employment Program in 2020. Through the CWE team I have networked with some amazing people all over the state and have gotten numerous opportunities all because I joined CWE. Everytime I meet new, local, young entrepreneurs I always tell them about CWE.”

Soulita is a lifestyle e-commerce business with self-care essentials products. They have natural skincare, a beard line and a pregnancy line. Their vision is to normalize what society and other beauty brands call flaws like acne, stretch marks, wrinkles etc. Spending self-care time with natural products helps people both physically and mentally.

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